Tracking & Attribution

As we step into 2024, the digital marketing landscape is undergoing a significant shift, particularly with the upcoming changes in Google Analytics 4 (GA4) regarding user tracking. These modifications are crucial for marketers and brand owners to understand, as they will profoundly impact strategies in data analysis and attribution. This comprehensive guide delves into what these changes are, their implications, and how professionals can adapt to this new environment.

On-page SEO is a valuable tool for eCommerce businesses. It can help to improve the visibility of your site, the conversion rate, the user experience, and the brand awareness of your business. If you are not already using on-page SEO, it is worth considering for your e-commerce business.

The internet has become one of the most popular places to shop for goods and services. This is because it is convenient and easy to find what you are looking for. However, it can be difficult to stand out from the competition when there are so many e-commerce businesses. One way to stand out from the crowd is to have well-written e-commerce copy.

When you’re trying to establish your brand on social media, it’s important to take a look at your actual competitors and see what they’re doing well. You can then use this information to improve your own social media strategy.

Choosing the right sales attribution platform can be a challenge, but it’s important to take the time to find one that meets your needs. Doing so will help you to optimize your sales and marketing efforts and grow your business.

Conversion tracking is a valuable tool for businesses as it allows them to see which marketing efforts are resulting in sales. Additionally, conversion tracking can help businesses to identify areas where their website is not performing well.

Google Ads is a great tool for driving traffic to your Shopify store. However, it can be tricky to use effectively. Here are some tips on driving traffic to your Shopify store using Google Ads.

Many brands were caught off guard with the iOS updates. Don't get left behind when browsers also put an end to third-party tracking by 2023. If you are concerned about the implications of this change, there are a few things you can do to prepare.

If you advertise on Facebook, then you need to be using offline conversions to track your results ac...